No. This may seem strange, but there’s a very good reason why :)
In the UK alone it’s estimated that there’s at least 100,000 cows worth of beef that gets wasted every year. A big cause of this waste is our society’s growing preference for a small group of cuts and slices from a cows beef carcass (e.g. fillet, sirloin or rib-eye steaks) which means that other cuts (e.g. Rump or braising steaks) get left on supermarket shelves and eventually go bad.
This is very sad. We believe that when we choose to eat beef we have an ethical responsibility to carefully steward all the beef that has been provided through the slaughtering of a cow.
Don’t worry though, we’ve found a solution that helps make matters happier.
Unlike almost anywhere else, the meat box you buy from Happy Meat and all the products within it come from just one, unique cow. Each cow provides enough beef for about 70 meat boxes, and so each meat box contains a small (but equal) portion of the different parts that make up that cow’s beef carcass. What’s more, only once we’ve sold all the boxes from a cow, do we start selling boxes from another one! We call this model ‘nose-to-tail butchering’.
Besides for traceability reasons, nose-to-tail butchering ensures that all of each cow’s beef is made use of and absolutely nothing goes to waste.